Jen Wilson is a working Mom and a serial side hustler. She runs Mom Remix, a coaching business, helping other working Moms to set up their dream side hustle businesses.
She’s also recently started hosting and publishing a podcast called Working Moms Who Side Hustle.
What’s a side hustle?
[3:20] The term ‘hustle’ has different connotations in the UK, but ‘Side Hustle’ is a common term in the US for work you’re doing on top of doing a full time or day job. As a self-confessed serial side-hustler, Jen understands the pressures on Moms who work full time but also want to build their own business.
Why take up podcasting?
[4:10] Jen is a long-time podcast listener, so when she launched her own website, podcasting seemed the obvious choice. She intended to write her first interview with a successful side hustler as a blog, but felt compelled to capture that content as a podcast. Her view is that both insight and personality are communicated more effectively through audio content.
[5:40] With no formal training, Jen researched how to get the right equipment and hosting service in place. She didn’t want to spend a lot of money setting up, so she kept it simple, investing in a microphone and using the software she had on her laptop.
Barriers to entry
[7:!5] Getting started in podcasting is readily accessible, but it’s not the tech or tools that Jen sees as the main barrier to other people getting involved. Instead, she describes the lengthy journey she went on to become comfortable with sharing her content publicly. She also found the editing process a challenge, but learned how to do it gradually by watching YouTube videos and through practice.
The creative process of editing
[9:10] Jen thought she might outsource the editing process in her early days of podcasting, but she found out that some problems aren’t solvable by editing. She also reasoned that she ought to keep control of the creative element of crafting a podcast episode, deciding how she wants her episodes to flow.
[12:25] From her experience, Jen knows that listening to podcast conversations helps you feel included and connected. She wants her listeners to feel they are part of the conversations she’s having too and she recognises the time pressures her audience are under. She’s also aware of the loyalty that a podcast can generate with listeners.
[14:44] Despite hosting a new podcast, Jen is already benefitting from the extended network that develops between a host and her guests. It feels like her podcast is succeeding and giving her a reason to have in-depth conversations with really interesting people.
[16:30] For Jen, if a listener picks up one thing from an episode – something they’d like to try or a tactic they can add to their repertoire, that’s a success. She describes beautifully the importance of sharing challenges and exposing limiting beliefs, so other people can get a sense that they are not alone:
“The common thread is, what I think I’m going through by myself, everyone else is going through”
[19:33] To break through their imposter syndrome or limiting beliefs, lots of the guests on Jen’s podcast have connected with a coach or taken up self development to build their skills and confidence.
A voice for podcasting
[20:40] I thought Jen sounded really assured as a podcaster, so I asked her how much she concentrates on her voice during her recordings. Her response was an interesting balance – she tries to find the right tone and level of enthusiasm, but also tries not to be too self conscious.
[22:45] Most of Jen’s episodes have been interview based. When preparing for a solo episode, Jen plans an outline of what she’s going to say as she finds this saves her a lot of time in editing later! We talk about the benefits of editing, for clipping out errors and presenting a kinder final result than live broadcasts can.
A podcasting future
[26:00] Jen would love her podcast to be a catalyst for a community of working Moms who are building a side hustle. She hasn’t investigated monetising her podcast yet, but she has linked it to her website and would like it to help her develop her coaching business, as well as add value to her community.
Advice to a new podcaster
[28:55] Jen’s advice is not to jump into podcasting because you think it’s the ‘thing to do’ – you should consider the time and effort it takes to record and produce. However, if you feel you can make an impact through podcasting and can spare the time to learn how to do it, just know it can be done and it’s a worthwhile investment.
What does it mean to you to be a bigger fish?
[30:50] Even though it’s fairly early in podcasting history, you still need to decide how you’re going to stand out and differentiate to be a bigger fish in a sea of other fish. Jen’s plan is to provide:
“Super-high quality that people are going to enjoy and get a lot of value from.”
You can reach Jen through her website, momremix.com
Her podcast is called Working Moms Who Side Hustle and is available on regular podcast directories.