Nadia is an international speaker, a business coach, author and podcaster. She helps people to be braver, go bigger and create strategies to enable them to scale their businesses.
[3:20] Nadia talks about how much she loves her podcast and the power it has to create a connection. She really enjoys her work and misses it when she’s not working.
Having a little voice
[4:22] Nadia’s route into podcasting is a unique and courageous story. She wasn’t particularly ‘in to’ podcasts before she decided to give them a go. She decided to review her business and her brand and wanted to change the fact she had been shy and insecure about the way she sounds. Podcasting seemed an obvious way to overcome this fear.
[5:17] Nadia tells us how she discovered she had a ‘little’ voice as a teenager during a French language class in school. Her insecurity about how she sounded held Nadia back in all sorts of ways, such as avoiding making phone calls or declining public speaking opportunities.
Embrace your individuality
[7:12] This tendency to hide away affected Nadia on the inside and she realised it was affecting her solo business. She recognised that the very thing that had been holding her back was also what makes her unique, so she decided to embrace it and build her brand around who she really is.
[9:05] Having established Little Voice Big Business, Nadia decided the most scary, but also authentic, way she could share her message was through a podcast. Despite being open about the insecurities Nadia had about her voice, her first published podcast attracted some negative comments – which ironically helped her to find a new audience of listeners!
Feeling the fear and podcasting anyway
[11:17] In order to overcome her insecurities and have the confidence to publish her content, Nadia puts the needs of her audience first. She finds that focusing on what they need helps her overcome her anxieties and achieve more.
Nadia’s strategy for her podcast content is just to be herself. It’s an approach she highly recommends. She describes how letting go of attempts to pretend to be someone else makes things easier for you, and enables you to be more consistent and authentic. She also likes to be spontaneous with her content and share ideas when she feels she has something to say.
[15:20] Nadia loves stories! She enjoys using stories to illustrate a point. At home, she likes to tell her son family stories and find stories that have a moral. Although some her content could be described as educational, Nadia feels that podcasts aren’t the right medium for teaching, since most people listen to podcasts while doing something else.
The popularity of podcasts
[17:55] We talk about what makes podcasts so popular right now and Nadia observes that they seem to keep people’s concentration for longer than other types of content. She feels that’s because it suits the need people have to feel they are able to multi-task and get more out their day.
Focus on the content – outsource the process
[19:38] When Nadia first starting making podcasts, she found the tech was quite a barrier. She decided to focus on the parts she’s really good at – creating the content and sharing it – and outsourced the editing and production work. This is another approach Nadia advocates – focus on what you’re good at and recognise where you need help.
[22:50] Nadia describes how leaders inside organisations could benefit from getting help with their communications activities – for example, focusing on the message they need to communicate and bringing in an editor to help craft that into content.
Podcasts last longer
[24:00] Unlike other form of content you may share on social media, podcasts remain current and accessible for longer. Nadia gets approaches from new clients who have bonded with her after listening to podcasts that date back a number of years.
How podcasts create connection
[25:30] The fact people listen to podcast content for quite a long time means they get to know the podcast host on some level. It’s a one-to-one form of communication, unlike video content, which people take with them while they are otherwise alone.
[28:16] Nadia finds it difficult to be consistent with her publishing dates and aims to just keep her podcast going, rather than schedule weekly release dates. She sometimes creates a batch of episodes to coincide with the theme of what she’s currently doing. She advocates setting realistic expectations for yourself when you start podcasting and to just keep going with it.
Podcasting to grow your business
[31:55] Nadia aims to use her podcast to support different business goals at different times. At the moment she’s supporting the recent release of her book, Little Me Big Business. She realises the need to keep the ‘sales’ messages generic, since she wants the content to remain relevant after her specific business packages are no longer on offer.
Nadia finds the relationships that start out with podcast listeners tend to be deeper, particularly as those people already know her sense of humour and some of her personal stories.
Connection helps to combat fear
[37:43] I love the fact Nadia considers it important to share honest stories about overcoming fear and coping with things that go wrong. She realises the connection formed through her podcast is a way to support others and she likes to show people she believes in them and that their goals are possible.
Advice to a first-time podcaster
Nadia shares some excellent advice for anyone thinking about starting their own podcast:
“Have a clear idea of who you’re talking to, focus on what they need and how you can make their life easier.”
[41:17] Find your own voice and be authentically you, talk as if you’re speaking to a friend.
Being a Bigger Fish
[45:22] To Nadia, being a bigger fish means pushing through her fears to be as big and successful as she can be. She found that when she takes on scary things, the good things start to happen!
You can find Nadia at nadiafiner.com – look her up for a chat.